ANALYSIS: Founders’ overly-optimistic financial forecasts don’t seem to deter investors.
WATCH: NBR senior journalist Fiona Rotherham speaks with Simon Shepherd.
Brianne West, founder of sustainable beauty products business Ethique, is a big fan of equity crowdfunding, which she describes as a “massive marketing opportunity”.
Ethique ran two equity crowdfunding campaigns in 2015 and 2017 on PledgeMe. The first campaign raised $200,000 in 10 days; the
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